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Going into thesis in two weeks has made me really think about why I’m doing my thesis at all; the message that I’m trying to promote and convey, why convey it at all? And even more so who am I to convey it?
Earlier this year, half way through my fourth semester, I sort of fell into this really dark hole of complete creative block. It was around this time in my Ideas and Images class that we were asked to draw our muse in whatever form it may take. To be completely honest I had never really thought about what my muse was or could be and even after thinking about it I came up with nothing. I simply decided to draw.
An uninspired, sad woman in solitude. I’m pretty sure I justified it by saying that I was inspired by melancholy, which I am, but I wouldn’t say it’s my muse and it was a bullshit explanation. By the end of the semester we had to produce an all-encompassing project for the class. I decided to kill my muse.
There was very little thought behind my idea because, quite honestly, I just wanted to get the project over with. So I quickly did the illustration and went ahead on finishing a booklet on all of my work from the semester destroying itself. There was this sort of overarching theme of self-destruction that I had been exploring throughout the semester in my work and it wasn’t producing the kind of soulfulness I wanted or had hoped for. Frankly, this shitty drawing I did quickly before going to bed was sort of the beginning of my giving up party.
I didn’t really give this project much thought in terms of how it contributed to my creative development or development as a person but now as I head into thesis I realize what a profound affect it had on me. After I killed my muse (or after she killed herself) I was free from the expectations I had of myself and of what others thought of me and what I created. It was a completely thoughtless, symbolic gesture but my creative block essentially evaporated and I’ve been on a sort of creative renaissance ever since.
I think that’s exactly why I want to do my thesis. I want to free people from themselves so that they can create honest, soulful work that is so unapologetically their own that it bleeds.
I want people to exploit their vision.
Went for a long walk today, took some photos.
These are the kinds of Christmas decorations I can get on board with.
For my thesis I want to incorporate my past work as an artist obsessed with portraiture into my project. I don’t know how I’m going to do it yet, but I’ll figure it out.
This is sort of a blast from the past, it’s written in Sharpie on sheet metal.
Size: 27x20”
Completed: January 2009
Selections from my brand manual for the rebranding of Costco.
Not typeset properly, fuq da poliec, longhurduncurr, etc etc.
Completed: December 2011
An annual report for English art museum Tate that I created. It’s aesthetically representative of their brand marks unconventional and unique qualities that break all rules of branding.
Completed: December 2011
Remember that time I had to design a “traditional” beer label?
Yeah I’d like to not remember either.
Oh Jerri…
Working on some branding and packaging for a beer that had to be influenced by dogs and be in some way traditional. I was influenced by the Great Dane. Hopefully this is traditional enough, cross your fingers (spoiler alert: it’s not).
(Not kerned yet, no judging).
This is the third poster in the MoMA series, promoting fashion photographer Tim Walker. Took it in a completely different direction from the other two. I’m thinking I’m going to revisit the Avedon poster to make it more in line with his aesthetic, leave the Knapp poster as is (since it reflects his style, I feel), and continue the series as an aesthetic representation of the photographer being promoted.
Tim Walker is known for his whimsical and fantastical fashion photography. I wanted the poster to symbolize the fun, child-like approach he has with his photography.
Completed: November 2011
This is the cover (as of now) for an annual report I’m doing for Tate Modern, a contemporary art museum in London, for my corporate class.
